Hi, I'm Ruben Daems!
Your business is growing, but your brand hasn’t caught up yet.
I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.
Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.
Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design

Hi, I'm Ruben Daems!
Your business is growing, but your brand hasn’t caught up yet.
I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.
Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.
Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design
Hi, I'm Ruben Daems!
Your business is growing, but your brand hasn’t caught up yet.
I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.
Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.
Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design

Selected Works
Established: 01.01.2026
© Ruben Daems, 2025
Selected Works
Established: 01.01.2026
Selected Works
Established: 01.01.2026
Bawo
Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.
I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.
The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.
Client
:
Bawo Bouw & Renovatie
Industry
:
Construction & Renovation
Scope
:
Brand strategy, brand identity, web design and development
Role
:
Creative direction & design
Year
:
2025

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Bawo
Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.
I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.
The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.
Client
:
Bawo Bouw & Renovatie
Industry
:
Construction & Renovation
Scope
:
Brand strategy, brand identity, web design and development
Role
:
Creative direction & design
Year
:
2025

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Bawo
Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.
I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.
The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.
Client
:
Bawo Bouw & Renovatie
Industry
:
Construction & Renovation
Scope
:
Brand strategy, brand identity, web design and development
Role
:
Creative direction & design
Year
:
2025

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Evolut-ion
Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.
The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.
Client
:
Evolut-ion
Industry
:
EV Charging
Scope
:
Brand identity, Art direction, Web design
Role
:
Brand & digital designer
Year
:
2024

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Evolut-ion
Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.
The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.
Client
:
Evolut-ion
Industry
:
EV Charging
Scope
:
Brand identity, Art direction, Web design
Role
:
Brand & digital designer
Year
:
2024

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Evolut-ion
Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.
The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.
Client
:
Evolut-ion
Industry
:
EV Charging
Scope
:
Brand identity, Art direction, Web design
Role
:
Brand & digital designer
Year
:
2024

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Jedan
Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.
Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.
Client
:
Jedan
Industry
:
Energy Solutions
Scope
:
Brand identity
Year
:
2024

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Jedan
Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.
Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.
Client
:
Jedan
Industry
:
Energy Solutions
Scope
:
Brand identity
Year
:
2024

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Jedan
Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.
Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.
Client
:
Jedan
Industry
:
Energy Solutions
Scope
:
Brand identity
Year
:
2024

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Access
Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.
We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.
Client
:
Access
Industry
:
Security
Scope
:
Naming, brand identity, web concept
Years
:
2025

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Access
Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.
We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.
Client
:
Access
Industry
:
Security
Scope
:
Naming, brand identity, web concept
Years
:
2025

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Access
Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.
We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.
Client
:
Access
Industry
:
Security
Scope
:
Naming, brand identity, web concept
Years
:
2025

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Eureka
Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.
Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.
Client
:
Eureka - School & educational platform
Industry
:
Education
Scope
:
Re-branding
Year
:
2024

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Eureka
Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.
Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.
Client
:
Eureka - School & educational platform
Industry
:
Education
Scope
:
Re-branding
Year
:
2024

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Eureka
Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.
Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.
Client
:
Eureka - School & educational platform
Industry
:
Education
Scope
:
Re-branding
Year
:
2024

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Arrows
The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.
The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.
Client
:
Arrows - Photo & video agency
Industry
:
Photo & video agency
Scope
:
Re-branding
Year
:
2024

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Arrows
The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.
The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.
Client
:
Arrows - Photo & video agency
Industry
:
Photo & video agency
Scope
:
Re-branding
Year
:
2024

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Arrows
The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.
The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.
Client
:
Arrows - Photo & video agency
Industry
:
Photo & video agency
Scope
:
Re-branding
Year
:
2024

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Mention
Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.
Client
:
Financial platform
Industry
:
Data collecting
Scope
:
Brand identity
Year
:
2022

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Mention
Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.
Client
:
Financial platform
Industry
:
Data collecting
Scope
:
Brand identity
Year
:
2022

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Mention
Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.
Client
:
Financial platform
Industry
:
Data collecting
Scope
:
Brand identity
Year
:
2022

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Acticraft
Acticraft is an online store for the construction and home improvement industry.
Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.
Client
:
Acticraft - online store
Industry
:
Construction
Scope
:
Brand identity
Year
:
2021

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Acticraft
Acticraft is an online store for the construction and home improvement industry.
Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.
Client
:
Acticraft - online store
Industry
:
Construction
Scope
:
Brand identity
Year
:
2021

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Acticraft
Acticraft is an online store for the construction and home improvement industry.
Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.
Client
:
Acticraft - online store
Industry
:
Construction
Scope
:
Brand identity
Year
:
2021

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Alraie
Alraie is an online ordering platform shaping the future of animal products in the Gulf region.
Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.
Client
:
Alraie
Industry
:
Online store
Scope
:
Brand identity
Year
:
2022

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Alraie
Alraie is an online ordering platform shaping the future of animal products in the Gulf region.
Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.
Client
:
Alraie
Industry
:
Online store
Scope
:
Brand identity
Year
:
2022

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Alraie
Alraie is an online ordering platform shaping the future of animal products in the Gulf region.
Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.
Client
:
Alraie
Industry
:
Online store
Scope
:
Brand identity
Year
:
2022

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Hi, I'm Ruben Daems!
Your business is growing, but your brand hasn’t caught up yet.
I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.
Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.
Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design

Selected Works
Established: 01.01.2026
© Ruben Daems, 2025
Bawo
Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.
I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.
The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.
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:
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:
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:
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