Hi, I'm Ruben Daems!

Your business is growing, but your brand hasn’t caught up yet.


I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.

Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.


Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design


hello@rubendaems.com

Hi, I'm Ruben Daems!

Your business is growing, but your brand hasn’t caught up yet.


I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.

Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.


Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design


hello@rubendaems.com

Hi, I'm Ruben Daems!

Your business is growing, but your brand hasn’t caught up yet.


I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.

Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.


Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design


hello@rubendaems.com

Selected Works

Established: 01.01.2026

© Ruben Daems, 2025

Selected Works

Established: 01.01.2026

Selected Works

Established: 01.01.2026

Bawo

Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.

I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.

The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.

Client

:

Bawo Bouw & Renovatie

Industry

:

Construction & Renovation

Scope

:

Brand strategy, brand identity, web design and development

Role

:

Creative direction & design

Year

:

2025

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Bawo

Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.

I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.

The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.

Client

:

Bawo Bouw & Renovatie

Industry

:

Construction & Renovation

Scope

:

Brand strategy, brand identity, web design and development

Role

:

Creative direction & design

Year

:

2025

Tap or Drag

Tap or Drag

Tap or Drag

Bawo

Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.

I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.

The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.

Client

:

Bawo Bouw & Renovatie

Industry

:

Construction & Renovation

Scope

:

Brand strategy, brand identity, web design and development

Role

:

Creative direction & design

Year

:

2025

Tap or Drag

Tap or Drag

Tap or Drag

Evolut-ion

Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.

The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.

Client

:

Evolut-ion

Industry

:

EV Charging

Scope

:

Brand identity, Art direction, Web design

Role

:

Brand & digital designer

Year

:

2024

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Evolut-ion

Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.

The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.

Client

:

Evolut-ion

Industry

:

EV Charging

Scope

:

Brand identity, Art direction, Web design

Role

:

Brand & digital designer

Year

:

2024

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Tap or Drag

Tap or Drag

Evolut-ion

Evolut-ion provides complete solutions for EV charging infrastructure, offering tailored services from consulting to maintenance. They simplify the transition to electric mobility, serving as a single partner for all EV project needs.

The brand name refers to the activity (EV and -ion) and the evolving business and market needs. This provides us with a positioning foundation on which we can build the "carefree service" concept.

Client

:

Evolut-ion

Industry

:

EV Charging

Scope

:

Brand identity, Art direction, Web design

Role

:

Brand & digital designer

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Jedan

Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.

Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.

Client

:

Jedan

Industry

:

Energy Solutions

Scope

:

Brand identity

Year

:

2024

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Click or Drag

Click or Drag

Jedan

Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.

Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.

Client

:

Jedan

Industry

:

Energy Solutions

Scope

:

Brand identity

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Jedan

Jedan Energy is one of the top renewable energy suppliers for businesses in Dubai that has a range of products to suit your needs.

Jedan is the leading sustainable energy solutions supplier in the UAE. They supply products which are engineered for a modern lifestyle and inspired by the people who use them. Their versatile range of products have changed the way we harness energy.

Client

:

Jedan

Industry

:

Energy Solutions

Scope

:

Brand identity

Year

:

2024

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Tap or Drag

Tap or Drag

Access

Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.

We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.

Client

:

Access

Industry

:

Security

Scope

:

Naming, brand identity, web concept

Years

:

2025

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Click or Drag

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Access

Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.

We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.

Client

:

Access

Industry

:

Security

Scope

:

Naming, brand identity, web concept

Years

:

2025

Tap or Drag

Tap or Drag

Tap or Drag

Access

Access is built on simplicity, security, and seamless control. Delivering a bold, modern identity that reflects trust and innovation in smart security.

We built Access from the ground up. Crafting a strategic name, a bold visual identity, and a seamless web concept. By combining clarity, trust, and innovation, we positioned Access as a leader in smart security solutions for homes and offices.

Client

:

Access

Industry

:

Security

Scope

:

Naming, brand identity, web concept

Years

:

2025

Tap or Drag

Tap or Drag

Tap or Drag

Eureka

Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.

Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.

Client

:

Eureka - School & educational platform

Industry

:

Education

Scope

:

Re-branding

Year

:

2024

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Eureka

Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.

Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.

Client

:

Eureka - School & educational platform

Industry

:

Education

Scope

:

Re-branding

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Eureka

Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.

Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.

Client

:

Eureka - School & educational platform

Industry

:

Education

Scope

:

Re-branding

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Arrows

The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.

The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.

Client

:

Arrows - Photo & video agency

Industry

:

Photo & video agency

Scope

:

Re-branding

Year

:

2024

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Click or Drag

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Arrows

The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.

The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.

Client

:

Arrows - Photo & video agency

Industry

:

Photo & video agency

Scope

:

Re-branding

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Arrows

The Arrows is a Utrecht, Netherlands based photo & video agency that helps modern businesses.

The Arrows is a team of specialists that helps modern businesses achieve their goals. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies that want to become their pride of place in their image. They know what their clients need to achieve their goals. They prefer to create photos and videos for modern companies who want to put their pride on display.

Client

:

Arrows - Photo & video agency

Industry

:

Photo & video agency

Scope

:

Re-branding

Year

:

2024

Tap or Drag

Tap or Drag

Tap or Drag

Mention

Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.

Client

:

Financial platform

Industry

:

Data collecting

Scope

:

Brand identity

Year

:

2022

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Click or Drag

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Mention

Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.

Client

:

Financial platform

Industry

:

Data collecting

Scope

:

Brand identity

Year

:

2022

Tap or Drag

Tap or Drag

Tap or Drag

Mention

Mention partners up with companies who are looking to grow their business. An easy way helps collect all their data and information. This way the company can find the perfect investor to make them grow, expand their business and build their dream company.

Client

:

Financial platform

Industry

:

Data collecting

Scope

:

Brand identity

Year

:

2022

Tap or Drag

Tap or Drag

Tap or Drag

Acticraft

Acticraft is an online store for the construction and home improvement industry.

Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.

Client

:

Acticraft - online store

Industry

:

Construction

Scope

:

Brand identity

Year

:

2021

Click or Drag

Click or Drag

Click or Drag

Acticraft

Acticraft is an online store for the construction and home improvement industry.

Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.

Client

:

Acticraft - online store

Industry

:

Construction

Scope

:

Brand identity

Year

:

2021

Tap or Drag

Tap or Drag

Tap or Drag

Acticraft

Acticraft is an online store for the construction and home improvement industry.

Acticraft strives to create an ecosystem of construction and home improvement products online ranging from building materials, electrical, flooring, wood and laminate. This way they can enable a transparent collaborative, and seamless experience for the real estate and construction industry creating value through time and cost saving.

Client

:

Acticraft - online store

Industry

:

Construction

Scope

:

Brand identity

Year

:

2021

Tap or Drag

Tap or Drag

Tap or Drag

Alraie

Alraie is an online ordering platform shaping the future of animal products in the Gulf region.

Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.

Client

:

Alraie

Industry

:

Online store

Scope

:

Brand identity

Year

:

2022

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Click or Drag

Click or Drag

Alraie

Alraie is an online ordering platform shaping the future of animal products in the Gulf region.

Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.

Client

:

Alraie

Industry

:

Online store

Scope

:

Brand identity

Year

:

2022

Tap or Drag

Tap or Drag

Tap or Drag

Alraie

Alraie is an online ordering platform shaping the future of animal products in the Gulf region.

Alraie goal is to build the future of animal products in the Gulf region. Helping local farmers get the best products for the best price and delivery. First of it’s kind in the Gulf Region Alraie is providing and facilitating all services for animal owners. The ultimate goal is becoming a leading company in the field of livestock and agricultural wealth and expansion in the Gulf countries.

Client

:

Alraie

Industry

:

Online store

Scope

:

Brand identity

Year

:

2022

Tap or Drag

Tap or Drag

Tap or Drag

Hi, I'm Ruben Daems!

Your business is growing, but your brand hasn’t caught up yet.


I help founders and teams bring clarity, structure and focus to their brand and website, so they can move forward without second-guessing their decisions.

Since 2016, I’ve worked with growing businesses that outgrew their current brand and needed a clearer direction, not more noise.


Services:
Brand strategy
Design Systems
Brand identity
Brand Experience
Digital design


hello@rubendaems.com

Selected Works

Established: 01.01.2026

© Ruben Daems, 2025

Bawo

Bawo is a renovation company focused on guiding clients through complex renovation projects with clarity and structure.

I worked closely with the founder to define the strategic foundation of the brand and translate it into a clear visual identity.

The result is a brand framework built around structure, restraint and consistency, designed to scale as the company grows, both digitally and in physical applications.

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:

Text

Label

:

Text

Label

:

Text

Label

:

Text

Label

:

Text

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Click or Drag

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